Beard balm conditions your beard and the skin beneath to help prevent beardruff and itchiness. Beard balm is a fantastic way to keep your beard hydrated, shaped, and safe from hazards that may come from your environment (wind, extreme heat or cold, etc). 
Instructions: scrape a nail sized amount of beard balm onto your palm. Rub between your palms, then apply the balm to your beard by running your fingers through your beard. Be sure to massage your fingertips into the skin to ensure a healthy level of skin hydration occurs. Shape and reapply as needed.